For the Buy Now Pay Later sector, like so many areas of the fintech ecosystem, these economic headwinds will create both challenges and opportunities. Tightening consumer purse strings is an opportunity for BNPL to reinforce its core mission around low fees and choice. In turn, rising consumer demand for alternative payment methods could accelerate merchant adoption of BNPL services at the till. Recent data from Juniper Research predicts that BNPL consumer usage will increase from 360 million today to over 900 million by 2027, perhaps highlighting that the pandemic surge was just an appetiser to a prolonged period of accelerating global adoption for the rest of this decade.

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