Adhering with this digital transformation, consumers expect personalized service and convenience when shopping both online and in-store. This includes the ability to interact with a merchant across multiple channels, anytime and from anywhere. To keep up, merchants need to deliver an integrated, omnichannel shopping journey that offers customers payment options.

“Payments choice is the most important feature that shoppers value, regardless of where they are in the world,” concludes a study from PYMNTS and Cybersource, a Visa solution. “All consumers say that having the ability to pay how they want is the most important feature retailers offer.”

Read More